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Joanna Leung
Product Leader | Passionate in solving problems valuable to people with technology |
Heritage Language Learning App
B2C EdTech SaaS product for kids 0-10 years old to learn heritage languages through picture storybooks.
Interracial and immigrant families face the challenge of motivating their children to learn multiple mother tongues effectively.
As the Founder, I brought Storylands from a concept to MVP with 400+ books tested by 230+ families.
During the process, I developed the company vision, brand, product vision, and product strategy; validated the problem with 300+ parents through user research; and assessed the desirability with a combination of prototypes, marketing page, and user interviews.
I won 2nd place in the Immipreneur x DMZ Pitch Competition 2022, and was the top 10 finalists in the Firehood Pitch Competition at the Elevate Festival 2022.
- Role
- Founder | Product Lead |
- For
- Storylands
- Date
- July '21 – Dec '23
- Type
- iOS & Android Mobile App, EdTech, B2C
- URL
- storylands.io