Joanna Leung

Product Lead

Next Generation Manufacturing Canada (NGen)

March 2023 – Present • Toronto, Canada

• Spearheaded the conceptualization and development of an artificial intelligence (AI) powered workforce management product from 0-1, successfully securing $1.5M in funding
• Managed and orchestrated the development of a $2.3M portfolio with 5 upskilling products achieving adoption by 230 companies within the first three months
• Formulated and executed the digital product vision, product strategy, and roadmap of a $15M upskilling program in collaboration with the Chief Manufacturing Officer and strategic industry partners

Founder | Product Lead

Storylands.io

July 2021 – Dec 2023 • Toronto, Canada

• Built and launched the Storylands native app with a shoestring budget mobilizing advisors, engineers, and partners with a compelling company & product vision
• Iterated the product creatively resulting in 3.5x MoM app download & 2x MoM repeat users
• Recruited, designed, and conducted user research with 300+ target users to validate the problem and formulate the MVP resulting in a waitlist of 350+ users
• Developed and negotiated partnerships with publishing houses supplying global digital licenses for 400+ books

Senior Product Manager

Rogers Communications

Feb 2020 – Feb 2021 • Toronto, ON

Recruited to reform the product management and development practice by influencing a culture of user centricity and scalability. Owned the ecom experience for Fido.ca and Rogers.com with 6 squads .

Regional Ecommerce Product Manager

Ralpha Lauren APAC

July 2014 – Oct 2015 • Hong Kong

Owned the sales and conversion of ralphlauren.com.jp (Japan), ralphlauren.com.kr (Korea), ralphlauren.com.au (Australia & New Zealand), and ralphlauren.asia (Hong Kong, Macau, Singapore, Malaysia) with ~$11M USD sales in 2015 supported by 5 direct reports (designers & developers).

Senior Product Manager

Vyond

Mar 2017 – June 2019 • Hong Kong

Vyond is a cloud-based video creation SaaS with 12M customers globally producing 22M+ videos, headquartered in San Francisco. Recruited to build the core product on HTML5 to replace an existing Flash version, and develop the product strategy to seize the Enterprise market.

Project Marketing Manager (6-months Contract)

Outpac Design Ltd.

Mar 2013 – Aug 2013 • Hong Kong

Owned B2B & B2C Marketing for 33 countries.

Co-founder

Linens Delight Inc.

June 2011 – Mar 2014 • Toronto, Canada

Linensdelight.com was an ecommerce site with the mission to simplify the experience for Canadian in buying beddings and linens.

Retention Marketing Manager

Sears Canada

Dec 2010 – Mar 2012 • Toronto, Canada

Built and headed the customer retention program for Sears’ telecommunication division.

Project Manager, Web Channel

TELUS

Jan 2010 – Nov 2010 • Vancouver, Canada

Led a team of 30 to execute quarterly marketing campaigns and managed initiatives to enhance the user experience for telus.com and telusmobility.com

Marketing Specialist, Leadership Development Program

TELUS

Jan 2007 – Dec 2009 • Vancouver, Canada

Leadership Development Program within TELUS aimed to provide in-house leadership training and rotation throughout various business functions to build an end-to-end understanding of the business. Areas of experience includes Product Marketing, Pricing, and Merchandising.

The Hong Kong Polytechnic University

Master of Design, Interaction Design

Aug 2015 – Nov 2016 • Hong Kong

Simon Fraser University

Bachelor of Science, Molecular Biology & Biochemistry

Sept 2000 – May 2006 • Vancouver, Canada