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About
Joanna Leung
Product Lead | Cantonese Language Pollinator
Toronto, Canada
Passionate in solving the right problems to create value for people and business.
Versatile and entrepreneur-minded Product Leader with 8+ years of experience building enterprise and consumer digital products for global markets in eCommerce, education, telecom, and video creation. Strategic people leader with a proven track record building products from 0 to 1 amidst uncertainty. Passionate about solving the right problems to create value for people and businesses.
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Experience
Product Lead
Next Generation Manufacturing Canada (NGen)
March 2023 – Present • Toronto, Canada
• Spearheaded the conceptualization and development of an artificial intelligence (AI) powered workforce management product from 0-1, successfully securing $1.5M in funding
• Managed and orchestrated the development of a $2.3M portfolio with 5 upskilling products achieving adoption by 230 companies within the first three months
• Formulated and executed the digital product vision, product strategy, and roadmap of a $15M upskilling program in collaboration with the Chief Manufacturing Officer and strategic industry partnersFounder | Product Lead
Storylands.io
July 2021 – Dec 2023 • Toronto, Canada
• Built and launched the Storylands native app with a shoestring budget mobilizing advisors, engineers, and partners with a compelling company & product vision
• Iterated the product creatively resulting in 3.5x MoM app download & 2x MoM repeat users
• Recruited, designed, and conducted user research with 300+ target users to validate the problem and formulate the MVP resulting in a waitlist of 350+ users
• Developed and negotiated partnerships with publishing houses supplying global digital licenses for 400+ booksSenior Product Manager
Rogers Communications
Feb 2020 – Feb 2021 • Toronto, ON
Recruited to reform the product management and development practice by influencing a culture of user centricity and scalability. Owned the ecom experience for Fido.ca and Rogers.com with 6 squads .
Regional Ecommerce Product Manager
Ralpha Lauren APAC
July 2014 – Oct 2015 • Hong Kong
Owned the sales and conversion of ralphlauren.com.jp (Japan), ralphlauren.com.kr (Korea), ralphlauren.com.au (Australia & New Zealand), and ralphlauren.asia (Hong Kong, Macau, Singapore, Malaysia) with ~$11M USD sales in 2015 supported by 5 direct reports (designers & developers).
Senior Product Manager
Vyond
Mar 2017 – June 2019 • Hong Kong
Vyond is a cloud-based video creation SaaS with 12M customers globally producing 22M+ videos, headquartered in San Francisco. Recruited to build the core product on HTML5 to replace an existing Flash version, and develop the product strategy to seize the Enterprise market.
Project Marketing Manager (6-months Contract)
Outpac Design Ltd.
Mar 2013 – Aug 2013 • Hong Kong
Owned B2B & B2C Marketing for 33 countries.
Co-founder
Linens Delight Inc.
June 2011 – Mar 2014 • Toronto, Canada
Linensdelight.com was an ecommerce site with the mission to simplify the experience for Canadian in buying beddings and linens.
Retention Marketing Manager
Sears Canada
Dec 2010 – Mar 2012 • Toronto, Canada
Built and headed the customer retention program for Sears’ telecommunication division.
Project Manager, Web Channel
TELUS
Jan 2010 – Nov 2010 • Vancouver, Canada
Led a team of 30 to execute quarterly marketing campaigns and managed initiatives to enhance the user experience for telus.com and telusmobility.com
Marketing Specialist, Leadership Development Program
TELUS
Jan 2007 – Dec 2009 • Vancouver, Canada
Leadership Development Program within TELUS aimed to provide in-house leadership training and rotation throughout various business functions to build an end-to-end understanding of the business. Areas of experience includes Product Marketing, Pricing, and Merchandising.
Education
The Hong Kong Polytechnic University
Master of Design, Interaction Design
Aug 2015 – Nov 2016 • Hong Kong
Simon Fraser University
Bachelor of Science, Molecular Biology & Biochemistry
Sept 2000 – May 2006 • Vancouver, Canada
Specialties
Product ManagementProduct DiscoveryProduct LaunchUser ExperienceService DesignTechEcommerce